Science Communication is something that is a hot topic these days. The communication to the public about science is extremely important, because everyone is effected by science in their daily lives. Proper science communication can change how the public looks at the world, how the world governments decide to act on certain issues, and can help in bettering the wellbeing of humans, animals, and plant life.
However, science communication is not the easiest thing in the world. Not by a long shot. There’s miscommunication, the boasting of bad studies, and some scientists don’t know how to go about science communication to the public at all. While all scientists are definetely not required to communicate their science to the public, a lot of them want to learn.
That’s where SCIENCE ART FUSION comes in.
Science Art Fusion is a ‘science communication consultation company that aims to bridge the gap between science and the creative and performing arts’, says Founder RK Pendergrass.
Earlier in March, she began a GoFundMe campaign hoping to raise money so that Pendergrass can create online courses “that goes into the nitty-gritty of narrative structure and what makes some stories so universally appealing, and helps science communicators figure out the best ways to apply these narrative skills to their outreach efforts”.
Pendergrass herself is a professional performer and creative writer with over ten years of experience in these fields. She says that she wanted to help share her knowledge with the science community “after seeing the importance of narrative being brought up time and again at science conferences and in discussions about science communication”.
Pendergrass truly believes that there’s value in this knowledge for the science community, and believes that this type of art can be very helpful in getting this very important communication across.
In the two weeks that SCIENCE ART FUSION’S campaign has been online, Pendergrass has thus earned over $1,500 towards her 20K goal. As she notes, starting a company is incredibly expensive. Between the LLC cost, the cost of equipment, the cost of a website, and more. Her hope is to raise $3,500 a month in order to support the website and herself up until August. She wants to help hire and support other science communicators as well in the future to help continue to “bridge the gap” between the communications and their respective audiences.
ABOUT THE AUTHOR:
Mariah Loeber is the Founder and Editor-in-Chief of FemSTEM.com. She studies English and is a huge fan of all things STEM. Find her on Twitter.