You may be doing fantastic things in your field, but it won’t help your career advance (which leads to better funding) if nobody knows that you exist. This is where marketing yourself becomes key. But before you start dialing for a publicist, we discuss a number of ways to do this in a cheap way, so put the phone away.
The main goal isn’t to push yourselves to audiences, but to give them reasons to want to continue listening to what you have to say. That means being an influencer who has something interesting to say and that what you have to say is scientifically sound (i.e. don’t make things up – you’ll get caught in the lie and be known for the wrong reason). I don’t know about you, but I want to eventually receive unsolicited calls for guest interview opportunities and collaborations with other influencers I otherwise wouldn’t even know about.
HOW TO MARKET YOURSELF
Many people take matters into their own hands and create their own content. It’s easy to do this- you can make videos/podcasts and write blogs from your phone if you choose to. This allows you the opportunity to relay your knowledge through the platform of your choosing.
For me, written word and audio are my strongest suit, which is why I love writing blog posts and doing podcasts. From there, you can easily disseminate your work via social media (we talked about the power of Twitter last #STEMSaturdays) to a new audience. I also share the articles I’ve written on LinkedIn and on my Facebook, allowing my existing friends to like, comment, and share it. If you don’t have your own blog, identify a blog you really like and submit yourself as a guest contributor. This is a great way to build credibility!
#Protip: Another quick and easy way to give people information about yourself is make a personal website!
On that website, you will want to list your:
- Projects you’re a part of
- Published works
- Interviews you’ve been a part of
- You Educational background
- Your contact information
Consider this a living website that is constantly updating with each new achievement you unlock.
The internet allows for you to make connections which can blossom into friendships and makes going to professional evens and meeting people so much fun. The internet is not a substitute for meeting in person, but merely a bridge to make and grow connections until you can meet face-to-face.
A little low-key but useful way to helpful way to step up your leadership skills (and get noticed in the long run) is working with non-profits, schools, community organizations, chambers, and professional organizations in your industry. In these capacities you may be able to host a workshop or webinar- find a free local or online space to do so and promote it throughout your social media marketing channels! One space to keep in mind is meetup.com, which makes it easy for locals to organize groups and can be a networking powerhouse.
You can continue your reach through media attention. This can be done in a number of ways, like having a reporter write a story about you, your expertise, etc. You can also reach out to journalists from your local and regional news outlets to get you and your work featured. This will require a few cold emails, so check out our tips here.
Another way to be featured in the media is by giving a comment or statement regarding a topic. I recently learned about HARO (Help a Reporter Out), which allows you receive emails about stories journalists are currently working on. If your expertise matches up with what a journalist needs, your comments could be featured in the publication! Don’t underestimate what makes something newsworthy, as news sources are always searching for potential content.
There are a number of smart and purposeful ways to authentically market yourself. What ways do you market yourself?